shashasha

Presented as a large-format photobook, Spanish photographer Óscar Monzón’s series “Order” is the synthesis of five years of work in various metropolises around the world (New York, Berlin, Hong Kong, Roma, Madrid, and Tokyo). Using the classic approach of the street photograph (unprocessed images of real scenes shot without interference), Monzón’s shots appropriates the visual language and iconography of advertising images to question the influence of being constantly confronted with sculptured bodies, inaccessible (unaffordable) lifestyles and ways of being far removed from people’s everyday reality.

Through highly impactful photographs, impeccable editing and the juxtaposition of Monzón’s unposed streetsnaps with curated advertising shots, the project obscures, distorts or extrapolates messages from the advertising world which bestows illusions and feelings of inadequacy on its victims who usually lack a way of responding.